Welcome to vvast’s blog

Hear all about what the vvast team have been up to, hear our latest insights, and find out more about us.

It’s a Dog’s Life

Introducing a very important member of the team, our resident office dog Bertie. His roles include Chief Greeter, Sofa Security and “Environmental Officer”. Bertie takes his role very seriously and is always on hand to greet team members or visitors with enthusiasm, keep the sofas warm and dispose of apple cores when you’re finished. He’s also on hand for belly …

Introducing Danny

Having held various roles within the eCommerce & Online Retail industry since 2012, I’ve now joined the rapidly expanding vvast team as an Assistant Merchandiser. Before this move, I was working as a Listings Manager for a multi-channel D2C retailer based here in Bristol. The company ran several in-house brands spread across different sectors, working with our own custom websites, …

Very British Problems

We’re British. We know all about the British market (or so we hope), when peak trading is, when public holidays fall, consumer trends… the list goes on. But sometimes we can forget, not everyone is British and this is vitally important when it comes to knowing your market. We trade throughout Europe, not just the UK and can sometimes fall …

This is vvast

We’re just coming up to our second birthday, thanks to all who have supported us on our journey so far. I’ve been getting asked a lot recently about where the concept for the company came from. vvast, always written with a small v, is the fusion of my agency and client-side experiences. I worked agency side at Yucca (founded and …

Klarna and Google Analytics

For any eCommerce brand it is important to be able to analyse how customers are coming to your site and how they are converting. After all, you’ve spent a lot of time, creativity and (perhaps most importantly) money, putting together your PPC ads, social posts and emails, and want to track your return in investment correctly to make sure that …

What is driving D2C?

We often get asked what are the drivers of the consumer trend of buying directly from brands. It is one of the fastest growing parts of ecommerce, driven by: D2C brand experience is richer, the intimacy of the brand relationship means repeat rates are high. D2C websites often carry exclusive stock and have high availability of best sellers, no need …

We’re recruiting for an Assistant Merchandiser

Assistant Merchandiser – Job Description This is a great opportunity for an existing Assistant Merchandiser or Senior Merchandise Administrator, or someone who has a good understanding of either retail, retail maths or ecommerce to join an ambitious and growing company, with plenty of scope for career development. We’re looking for an enthusiastic individual who is self-motivated, to work across both …