Welcome to vvast’s blog

Hear all about what the vvast team have been up to, hear our latest insights, and find out more about us.

To Vend Or Not To Vend? The Great Amazon Question

Traditionally, brands have seen Amazon as just another wholesale customer, selling them stock directly through what Amazon refers to as a “Vendor” relationship. With this plan, you sell Amazon bulk stock via Purchase Orders, which is then used to fulfil orders placed directly with Amazon. Increasingly however, the lack of control that Vendor relationships provides means many brands are opting …

It’s All About The User Experience

Having cut my teeth in the rapidly evolving Ecommerce world and working through the ranks at Superdry, I began to realise what I did and didn’t like when using online retailers. I was aware of what a site could be capable of and would often get frustrated when some retails were going so wrong with clunky user journeys. Ever been …

Don’t Forget To Checkout

Checkout page optimisation is a frequently overlooked area for retailers looking for ways to increase online revenue. However, it’s a critical part of your online shopping experience and the last chance to convince your customer not only to complete their transaction, but also to perhaps bump up their AOV too. You may have spent days, weeks or months designing an …

Shopify Quick Wins

Here at vvast we’re firm fans of Shopify, mainly due to the ease and flexibility it gives you in being able to build an eCommerce site fast and professionally. Our developer Andy has come up with some quick wins to help you get started. Shopify is a great development platform to work on. Using Liquid templating together with Javascript and …

It’s a Dog’s Life

Introducing a very important member of the team, our resident office dog Bertie. His roles include Chief Greeter, Sofa Security and “Environmental Officer”. Bertie takes his role very seriously and is always on hand to greet team members or visitors with enthusiasm, keep the sofas warm and dispose of apple cores when you’re finished. He’s also on hand for belly …

Introducing Danny

Having held various roles within the eCommerce & Online Retail industry since 2012, I’ve now joined the rapidly expanding vvast team as an Assistant Merchandiser. Before this move, I was working as a Listings Manager for a multi-channel D2C retailer based here in Bristol. The company ran several in-house brands spread across different sectors, working with our own custom websites, …

Very British Problems

We’re British. We know all about the British market (or so we hope), when peak trading is, when public holidays fall, consumer trends… the list goes on. But sometimes we can forget, not everyone is British and this is vitally important when it comes to knowing your market. We trade throughout Europe, not just the UK and can sometimes fall …

This is vvast

We’re just coming up to our second birthday, thanks to all who have supported us on our journey so far. I’ve been getting asked a lot recently about where the concept for the company came from. vvast, always written with a small v, is the fusion of my agency and client-side experiences. I worked agency side at Yucca (founded and …

Klarna and Google Analytics

For any eCommerce brand it is important to be able to analyse how customers are coming to your site and how they are converting. After all, you’ve spent a lot of time, creativity and (perhaps most importantly) money, putting together your PPC ads, social posts and emails, and want to track your return in investment correctly to make sure that …

What is driving D2C?

We often get asked what are the drivers of the consumer trend of buying directly from brands. It is one of the fastest growing parts of ecommerce, driven by: D2C brand experience is richer, the intimacy of the brand relationship means repeat rates are high. D2C websites often carry exclusive stock and have high availability of best sellers, no need …